Branding & Corporate Identity

Your corporate identity is more than just your logo applied to promotional material, it is the way you will use colors, shapes and hints from your brand to make your company recognised right away.

If you are a small business owner who thinks that logos are the domain of big businesses, think again…A brand is the simplest yet the most complex aspect of a business. Every business big or small always does better with a brand. Having said that why is a logo a “must have” for a small business? The answer is simple…for the same reasons why a small business must have a brand:

» To stand out in a crowded market
» To create memorability and recall value
» To represent the product and company in the best possible manner

Logos have visual appeal and human beings as creatures of sight tend to rely more on the visual aspect of their environment. Getting a logo even if you are a small business owner is a necessity not a luxury that only big businesses indulge in.

Here are 3 reasons why a logo is a “must have” part of a good small business branding strategy:

1. A Logo is the Face of Your Business Just as your face represents you and is how the world knows you or rather recognizes you, a logo is the face of your business. It represents who you are and what you stand for. What would happen if we did not have faces? It would be virtually impossible for us to be recognized and known. A logo breathes life in to a business by giving it a distinct image and appeal.

2. People Remember Logos Better Yes…people may find it difficult to remember names but they generally remember logos better. The Coca Cola bottle with its distinct shape has become a logo which is as enduring as the brand which has stood the test of time. A familiar logo on a new product is definitely instrumental in boosting the sales of the new item mainly because people attribute its quality to that which has been already established. Investing in a logo makes long term business sense simply because it can be used on new products that you may choose to add to your repertoire.

3. A Logo Is Distinct In an intensely competitive market, standing out is what matters. A logo gives you and your products a distinct identity. Explaining the genesis of your logo to your customers could also prove to be an important aspect of you branding strategy.

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